New Facebook Update 2020 | Facebook starts testing TikTok-Style ‘Short Videos’ feature within its main app in India

Facebook, which has attracted the attention of the whole world. All the information is available through Facebook, whether personal, professional, game or news. Facebook became the support of people in Lockdown. From Corona information to being connected with loved ones, Facebook played an important role. This is why Facebook founder Mark Zuckerberg has become the third richest man in the world. Mark Zuckerberg has annual earnings of US$ 113 billion. 

Facebook is constantly working on new features to meet the needs of the people. A new update has come for Facebook users, which will greatly affect Tik Tok users. Ever since the Tik Tok App has been banned in India, similar apps have started coming into the market. A few days ago, Instagram added a feature called Reels to its app, which was just like Tik Tok. India was the largest market for Tik Tok. These were the more than 11 crore users of Tik Tok only in India. The feature is currently under testing and India has been chosen to test this New Facebook Feature.

So let's talk about the New Feature of Facebook.

Facebook is testing short videos inside the news feed. People who are using Facebook's main updated app may have seen this feature. Facebook has kept its design similar to that of Tik Tok, like swiping up in Tik Tok. After clicking on a video, more videos related to it appear as it used to be on Tik Tok. Facebook has tried here to attract the audience of Tik Tok and to compensate for the emptiness that has come due to Tik Tok in India.

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The question arises, what benefit will the creators get from this?

• This feature is already quite popular because of the Tik-Tok, the content will get more reach in the Indian market.
• Profile will get more exposure.

How will this benefit the page?

Facebook is more known for business promotions, it is a great source of digital marketing. Talk about the short video feature, it will benefit the page users the most.

• Most of the short videos on the news feed are coming through pages. This will benefit the page owner.
• You must upload a video of less than one minute. You can take great advantage of this appointed short video of Facebook.

How will it be beneficial if a one minute video is not monetized on Facebook?

• Remember one thing whether monetization is found or not, but the page will grow, your page will increase in reach.
• There will be more followers, only then engagement will come on videos of more than one minute.
• You can insert a short eye-catching part of a long video. One part of a long video that people will come to your page to watch your entire video.

How to use it?

This new Facebook feature will be quite easy for those who used Tik Tok. You will get this option in Facebook's news feed as shown in the image below.

• On the top you can see the option of Create is given, you have to click on it. And your mobile camera will open.
• You can also add music to it.
• If you want to write a separate text, you can also write it.

Many videos are coming from pages.

Like I told you that many videos are coming through the pages. For example, I opened a short video, you can see in the image below, I have opened a video of Sunanda Sharma. As soon as I click on their profile, their page opens. This means this video is coming from Sunanda Sharma's page who is an artist.

Right now this new feature is under testing and when it is launched officially, it will attract users even more. If you liked this article or have a query or suggestion related to it, please comment.

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